Data of interest in Stand-To-Pee packers in the US and across the world reveal some valuable market trends
Following up with our recently published research “Revealed: In these US locations people search for “FTM packers” the most”, we wanted to find out if the trends would be similar with the interest in “STP packers” across the US and the biggest countries in the world.
Which are the top STP packers interested locations and countries? Will the STP packers interest trends reveal an increase or decrease? Let's dive into it!
SO, THE TOP 10 MOST STP-PACKERS-INTERESTED LOCATIONS IN THE UNITED STATES ARE:
- Wichita, Kansas
- Omaha, Nebraska
- Tucson, Arizona
- Colorado Springs, Colorado
- El Paso, Texas
- Arlington, Texas
- Las Vegas, Nevada
- Long Beach, California
- Albuquerque, New Mexico
- Virginia Beach, Virginia
Important to mention that 6 out of these 10 are also among the top 10 FTP packers interested US cities.
This, basically, shows us that the South-Western part of the US is much more interested in STP packers than the North-Western states. Could it mean that there are relatively more FTM people in those parts of the US? We think, quite possibly.
WORLD TRENDS OF INTEREST IN STAND TO PEE PACKERS
What about the rest of the world's interest in such an integral part for many transmen as stand to pee packers? Same as for the US locations, we gathered a 4 years worth of data of monthly search volumes of the keyword “STP packers” (for more details on the methodology scroll down to the “Methodology” section).
There are top 5 countries in which the interest for STP packers is the highest relatively to their population:
1. United States
2. Canada United
3. Kingdom
4. Germany
5. Poland
THE STP PACKERS INTEREST RACE ACROSS THE WORLD'S 50 BIGGEST COUNTRIES BY POPULATION
Watch the race in this graph
The best part is that the total number of search volumes for “STP packers” in all of these countries together has increased, even doubled during these last 4 years, as can be seen in the graph above. We noticed the same trend of increase in searches for other STP Packers related keywords also among many different countries, including Russia, Australia, India, the United Kingdom and many, many others.
These trends are showing us a clear climb of the FTM community, as the FTM packers and STP packers searches growing in numbers across the globe, hopefully, means that more and more people are finding their true identity and looking for ways to transition. All this, hopefully, brings us closer towards full acceptance of the community not just in the US, but in the whole wide world.
METHODOLOGY
For the research shown used the following data:
- 2018 MSA (metropolitan statistical area) population data for the 49 largest areas in the US by Data USA (developed by Deloitte and Datawheel).
- 2020 population data for the 50 most populated countries in the world by CIA World Factbook
- Monthly search volumes and location targeting reach data by Google Ads for “FTM packers” query.
When checking search volumes in specific locations in Google Ads, the tool provides this data based on potential reach estimates, where “reach is an estimate of how many people are in, or interested in, the location you select. It's based on the number of signed-in users visiting Google sites” (Location targeting in Google Ads, 2021).
For instance, if we are to find out how many people are searching for “STP packers” in the United States, the potential reach would be estimated as 299M people. Additionally, when we check population data on indexmundi.com, it’s estimated as 332M (CIA World Factbook, 2020).
Taking this into account, we calculated the average of these two variables: (Reach + population)/2.
This way we’re able to estimate approximate interest in each location or country and compare these locations.
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