Data of interest in Stand-To-Pee packers in the US and across the world reveal some valuable market trends
Following up with our recently published research on FTM packer interest, we wanted to find out if the trends would be similar with the interest in "STP packers" across the US and the biggest countries in the world.
Which are the top STP packers interested locations and countries? Will the STP packers interest trends reveal an increase or decrease? Let's dive into it!
📊 See our FTM Packers Research →Top 10 Most STP-Packers-Interested Locations in the United States
Wichita
KansasOmaha
NebraskaTucson
ArizonaColorado Springs
ColoradoEl Paso
TexasArlington
TexasLas Vegas
NevadaLong Beach
CaliforniaAlbuquerque
New MexicoVirginia Beach
Virginia
Search volume data by location
Heat map of STP packer interest across the US
🗺️ Regional Insight
This data shows us that the South-Western part of the US is much more interested in STP packers than the North-Western states. Could it mean that there are relatively more FTM people in those parts of the US? We think, quite possibly.
World Trends of Interest in Stand To Pee Packers
What about the rest of the world's interest in such an integral part for many trans men as stand to pee packers? Same as for the US locations, we gathered 4 years worth of data of monthly search volumes for the keyword "STP packers".
🏆 Top 5 Countries with Highest STP Packer Interest (Relative to Population)
Search interest data by country
Global heat map of STP packer interest
The STP Packers Interest Race Across the World's 50 Biggest Countries
The best part is that the total number of search volumes for "STP packers" in all of these countries together has increased, even doubled during these last 4 years! We noticed the same trend of increase in searches across many different countries, including Russia, Australia, India, the United Kingdom and many others.
📋 Methodology
For the research shown we used the following data:
- 2018 MSA (metropolitan statistical area) population data for the 49 largest areas in the US by Data USA (developed by Deloitte and Datawheel)
- 2020 population data for the 50 most populated countries in the world by CIA World Factbook
- Monthly search volumes and location targeting reach data by Google Ads for "STP packers" query
When checking search volumes in specific locations in Google Ads, the tool provides data based on potential reach estimates. For instance, to find out how many people are searching for "STP packers" in the United States, the potential reach would be estimated as 299M people, while CIA World Factbook estimates the population at 332M (2020).
This way we're able to estimate approximate interest in each location or country and compare these locations fairly.
Growing Toward Global Acceptance
These trends show us a clear climb of the FTM community. As FTM packers and STP packers searches grow across the globe, it hopefully means that more people are finding their true identity and looking for ways to transition. All this brings us closer towards full acceptance of the community—not just in the US, but in the whole wide world.
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